With the theme of ‘journey isn’t just concerning the finish vacation spot; it’s additionally about the way you get there’, the quick adverts will present the actor sampling the Emirates First and Enterprise Class cabins. The adverts may even showcase her experiencing the brand new Emirates Premium Economic system Class cabins. She stated, “I’m thrilled to associate with Emirates after years of touring with them on a number of the most particular journeys in my life.”
A double Oscar-winning Hollywood director, Robert Stromberg, directed the brand new TV spots. Manufacturing home Ridley Scott Associates additionally supported the sequence of TV spots and Framestore – a inventive studio for particular results.
Richard Billington, Emirates’ Senior Vice President of Model and Promoting, commented, “Emirates is all about Flying Higher, the place the journey to your vacation spot issues as a lot because the place itself. We took care of each element within the Emirates expertise and needed a model ambassador who displays the Emirates model – it wanted to be a cultured, fashionable, and fashionable international attraction. Penelope was the proper match.”
This isn’t the primary time Emirates has roped in a Hollywood star because the airline’s model ambassador. Penelope follows the footsteps of iconic movie and tv personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson.