February 23, 2024


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UAE smartphone, electronics costs drop additional – for consumers, it’s the finest time to purchase

3 min read

Dubai: Costs of electronics items, smartphones and gaming merchandise are seeing sizeable drops, with retailers hoping to catch a few of the shopper shopping for taking place earlier than they enter the height of the summer time journey season.

UAE retailers say the present costs on devices is at their lowest ranges in 3 years. 

For example, present costs on the iPhone 14 and Samsung’s Galaxy S23 are ‘between 10-15 per cent decrease than on the time of their launch’, in accordance with one main gadget retailer. “Now, Apple and Samsung collectively account for nicely over 60 per cent of the UAE smartphone market share, and in some months that swells to even 80 per cent.”

Additionally, the deck is being cleared for the following main launch, which will probably be from Samsung later this month for its subsequent Flip and Fold handsets. (The present model of the Flip is being listed at underneath Dh2,500.)

The value drops on smartphones turned obvious from Might onwards and in the previous few days, the development has solely accelerated. On laptops reducing throughout manufacturers, there are affords which might be a full Dh1,000 lower than their listed costs.

Consumers positively usually are not complaining seeing the value dips on well-liked manufacturers and throughout classes. With the college breaks on, gaming and associated equipment are seeing some heavy demand, as gamers transfer on to the most recent trending titles.

In line with sources, whereas the continued Dubai Summer time Surprises is one motive why affords are getting aggressive, the electronics and tech retail market can be seeing extra stock on some classes. TVs is one such.

Final November-December have been undoubtedly the height for TV upgrades by UAE shoppers, coinciding with the FIFA World Cup in Doha. The value drops on TVs since then has to do with retailers clearing the shares earlier than the following fashions come via.

A little bit of dumping too

“The primary motive for the continued value cuts in all tech classes is due to an oversupply scenario,” stated a retailer. “There’s dumping taking place from outdoors the UAE – smartphones, TVs and even dwelling home equipment are seeing a drop in demand globally, and extra so in Europe and the US.

“On the similar time, UAE demand is holding up good – so anybody holding unsold shares is making an attempt to get these into the UAE. Additionally it is the explanation why reductions this DSS are among the many most aggressive within the final 3 years.”

Which is why retailers are bracing for the potential for extra dumping to occur within the weeks forward. Market sources say that relying on the mannequin and class, retailers usually are not giving the ‘gray’ importers a lot of a value benefit.

Strategic promoting

Salim Jaaved is the founding father of Contact Inform, a Dubai-based agency specializing in smartphone gross sales and distribution. He says that the value clips on iPhone 14 and Galaxy S23 are extra to do with retailers making an attempt to carve out as a lot gross sales as potential earlier than the anticipated summer time slowdown.

“As a result of proper now, there are nonetheless shortages on the iPhone 14 (from upgrades and vacationer shopping for),” stated Jaaved. “Faculties out and that’s why gaming merchandise are getting some heavy advertising and pricing push.

“We’re speaking of value cuts which might be taking place selectively on classes. Undoubtedly, it’s not the case with air-conditioners…”

What are consumers as much as?

The pull from decrease costs remains to be there, and consumers are responding in full. It was on present through the week of the latest Eid holidays, and rated by retailers among the many better of the year-to-date. (Heavy vacationer procuring sprees helped too.)

If the following few weeks can ship even some degree of demand, the UAE’ tech retail sector could have set itself up for a cracking begin to the brand new season from September.

The iPhone 15 could have a hand in that…

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