December 11, 2023

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UAE jewelry demand drops 20% in Q2-2023 as excessive gold costs get in the way in which

4 min read

Dubai: The worth of gold continues to be a problem for buyers within the UAE as jewelry demand took a steep 20 per cent dent between April to finish June from a yr in the past.

In all, 10.6 tonnes of jewelry that includes the favoured metallic was offered within the second quarter in opposition to 13.2 tonnes in Q2-2022 as gold costs caught to nicely over $1,950 an oz ranges, in keeping with World Gold Council information launched as we speak (August 1).

However the 10.6 tonnes does characterize an enchancment on the 9.7 tonnes offered within the first three months of 2023, when costs had been nearer to $2,000.

Presently, gold is at $1,965 ranges, whereas the UAE gold price is at Dh221.25 for a gram of 22K.

“Not simply within the UAE, client demand for jewelry throughout most gold consuming markets – apart from China – was down within the second quarter,” stated Andrew Naylor, Head of ASEAN Markets and Public Coverage at World Gold Council, which not too long ago reopened its workplace in Dubai.

“Value sensitivity affected consumption, little question.” (Naylor provides that the upper Q2-22 demand additionally stemmed from a rush of shopping for by residents and vacationers after the Covid hangover subsided. ) In the meantime, within the newest quarter, Saudi demand in the course of the interval was regular at finest (9.5 tonnes), whereas buyers in India saved a long way from jewelry outlets as native costs soared (129 tonnes from an 8 per cent decline). However in Turkey, there was a choose up in demand however extra as investments.

An all-too-brief value drop

In mid-June, UAE gold consumers and retailers had seen a glimmer of hope that costs had been subsiding, and it did drop to beneath $1,910 an oz. However it was all too temporary a second for demand to kick in.

All via July gold was again to pushing increased, and jewelry retailers say there was subdued pre-summer vacation shopping for amongst resident buyers.

Shopping for by vacationers and transit guests too got here in decrease – and a scenario that UAE gold jewelry retailers try to enhance.

“Vacationer buyers have develop into an important focus, because the constant enchantment of ‘cheaper’ gold jewelry costs – in comparison with India, for example – ensures an everlasting value benefit,” stated Anil Dhanak, Managing Director of Dubai-based Kanz Jewels.

Final week, there was a outstanding surge in exercise, courtesy of a significant Bohra group occasion in Dubai. The mixture of being a vacationer hotspot and providing pricing incentives cements Dubai/UAE’s place as a chief vacation spot for jewelry procuring.

– Anil Dhanak

Extra of the identical

Within the coming weeks, gold appears more likely to persist with elevated value ranges, and pushing previous $2,000 as soon as once more. Even the newest rate of interest hikes by the US Fed had no materials affect on gold.

“Gold’s retains including to its secure haven standing,” stated Naylor. “Whereas rate of interest hikes are usually headwinds for gold, the newest Fed hikes have been priced in by the gold markets. That’s as a result of the expectation is the sequence of rate of interest will increase will cease and gold will draw vital investor curiosity.

So, more than likely, gold will stay at elevated ranges, client demand might be weak and so will demand for jewelry fabrication.

– Andrew Naylor

When is an effective time to get into gold?

That might rely upon when extra buyers get comfy with gold at $1,950 plus ranges. Every time costs drop under these ranges, it turns into troublesome to persuade consumers as to the best time for a re-entry.

The development in gold costs has been difficult for shopper demand. This has prompted potential consumers to carry again, hoping for additional drops or search different funding choices.

– Chirag Vora, Director at Bafleh Jewellers

The standard UAE gold shopper is aware of the worth of persistence and might be ready for the best time to make his/her presence felt when the costs flip beneficial. What that beneficial value stage could be is the massive query. Will gold return to $1,800 or beneath of the pre-Covid occasions?

Gold shines in China, Indian demand dips

  • China was a significant exception to the subdued demand fro jewelry, gaining 28 per cent to 132 tonnes in Q2. “The top of the zero-COVID coverage laid the inspiration for a rebound in China’s gold jewelry demand,” says the World Gold Council report. “Pent-up marriage ceremony demand from final yr additionally supplied help.”
  • Chinese language buyers had been additionally confirmed a marked curiosity within the 24K model. “Their lighter weights offset the affect of upper gold costs and higher suiting the budgets of youthful customers,” WGC notes.
  • Indian jewelry shopping for in H1-23 totalled 207 tonnes, down 12 per cent. “Though the home financial system stays comparatively wholesome, there are indications of a slowdown in discretionary spending,” says WGC. “The success – or in any other case – of the monsoon season will even have a substantial bearing on demand for the rest of the yr.”

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