February 23, 2024


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This summer season, UAE consumers get a double deal – value drops on decrease inflation and as much as 80% reductions

4 min read

Dubai: This summer season, UAE consumers will likely be getting greater than reductions. Retail costs throughout classes have began to subside introduced on by a gentle decreasing of inflation-related pressures.

That is already being seen in meals (particularly on staples equivalent to rice and wheat) and grocery purchases. Costs of FMCG (fast paced shopper items) are nonetheless sticking to larger ranges – however this will likely be one class that would see some vital reductions as soon as retail sector promotions equivalent to Dubai Summer season Surprises go dwell. (This 12 months’s DSS launches June 29 and runs all by to September 3.)

Shopper costs are additionally dropping in vogue, equipment and, most noticeably, on smartphones and different devices. “In the case of smartphones, all the newest fashions have seen value declines/cuts in latest weeks, even on flagship fashions launched earlier within the 12 months,” stated an electronics retailer in Dubai. “These are straight reductions on provide – not value-added offers equivalent to cashbacks.”

However the greatest plus for UAE shoppers has been on the inflation aspect, one thing that had been continuously shadowing shopper selections by 2022. And which translated into heightened shopper warning with regards to spending on non-essentials.

A few of that warning remains to be there, but when inflation recedes additional, it should give consumers simply the increase they want.

“Sure, there are indicators that inflation is cooling throughout product classes within the UAE earlier than the Dubai Summer season Surprises’ gross sales,” stated Abhishek Rajput, Senior Marketing consultant at RedSeer. “Based on the UAE Central Financial institution, the annualized inflation price in Could 2023 was 3.4 per cent and down from 6.8 per cent in Could 2022.

“This cooling development is being pushed by plenty of components, together with:

  1. The federal government has taken steps to manage the costs of meals, which has helped to maintain inflation in examine;
  2. The moderation in world commodity costs. The worth of crude oil and different commodities have come down from their highs of 2022, which helped to scale back the enter prices for native companies.”

If this developments continues by the following few weeks, count on summer season gross sales to carry up fairly effectively. Positive aspects may even be had from the regular rise in inhabitants numbers – and on the premise that new residents establishing houses within the UAE in latest months will keep put for summer season slightly than head out.

“Along with elevated job prospects within the UAE and the change in shopper demographics – with the nation being engaging to incoming residents from many European markets – shopper expenditure proceed to carry constructive prospects,” stated Rabia Yasmeen, Senior Marketing consultant at Euromonitor Worldwide.

We nonetheless see warning relating to spending amongst UAE shoppers. Nevertheless, a lot of this behaviour has translated into use of loyalty packages and promotions, the place they’re extra open to make use of subscriptions to avail reductions, factors and free deliveries

– Rabia Yasmeen at Euromonitor Worldwide

Flashing low cost provides

Forward of DSS ’23, the foremost retailers – together with on-line platforms – have been placing up their low cost selections, with some web sites flashing as much as 80 per cent value cuts on well-liked classes.

For this reason some retailers and analysts consider that UAE consumers discover themselves in a win-win scenario. Much less inflation is exhibiting up within the precise costs consumers are seeing in retailers or ecommerce websites. Add within the reductions, and they’re getting a superb deal for themselves.

The overlap of the opening of Dubai Summer season Surprises weekend with Eid Al Adha celebrations is predicted to generate larger demand and vital reductions

– Abhishek Rajput at RedSeer

Journey over procuring?

However some analysts counsel a full releasing up of shopper spending might need to attend till the beginning of the third quarter – after UAE residents return from holidays and the brand new college 12 months begins.

For now, residents have so much to occupy their minds, specifically prepping for his or her upcoming holidays. “Given college holidays and different summer season actions, households’ shopper expenditure is seeing an total affect,” stated Rabia. “As shoppers search for leisure and recreation actions in addition to home and worldwide journey.”

Reasonably than spend closely on procuring is the subtext.

Or store after which head out?

Some retailers counsel it could possibly be the opposite manner spherical – that costs in main classes have dropped considerably that consumers will doubtless purchase after which head out for his or her journeys.

“In smartphones, for example, as a result of costs on the iPhone 14 or the Samsung Galaxy S23 have come down in latest weeks, we count on a powerful demand for trade-ins in the course of the coming days,” stated the electronics retailer. “Plus, UAE shoppers are giving critical thought to purchasing one of many foldable telephones, with the (Huawei) Mate X3 catching the attention.

“In 2022, what we may see was shoppers holding on to their telephones for longer. This time, they’re seeing main value revisions and that may immediate many to improve.”

If sufficient consumers are satisfied that is the most effective time for a spherical of shopping for – and never only a smartphone improve – this summer season of retail within the UAE could have received a number of factors.  After which comes the Again to College jamboree…

Capitalize on summer season gross sales: Sharjah Chamber

Retailers in Sharjah have been advised to tug out all stops to make full use of the Sharjah Summer season Promotions 2023. The occasion begins July 1.

Buying facilities and store have to ‘swiftly’ join the occasion, provided that this represents a chance for companies to increase, enhance revenues, and ‘showcase their merchandise to native residents and guests’, stated the Sharjah Chamber of Commerce and Business.

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