The 8 greatest methods to advertise affiliate hyperlinks in 2024

By Phil Norris Could 2, 2024

Internet online affiliate marketing has grown from a distinct segment pursuit into probably the most well-liked methods for content material creators to monetize their on-line viewers. Certainly, one in three publishers say internet affiliate marketing is of their high three income sources, whereas one in 10 say it’s their #1 income stream.

However you’re not going to make any cash as an affiliate in case you can’t discover an efficient strategy to get your affiliate hyperlinks in entrance of as many individuals as attainable.

So what’s one of the simplest ways to advertise affiliate hyperlinks?

To reply that query, we’re going to spherical up eight of our favourite promotional methods, every backed by real-world examples from profitable affiliate publishers.

Let’s get into it…

How affiliate hyperlinks work

Earlier than we begin discussing the place to submit internet affiliate marketing hyperlinks, it’s value explaining how these hyperlinks truly work.

If you be part of an associates program, your affiliate associate (i.e. the model whose services or products you’re selling) permits you to generate your personal affiliate hyperlinks — distinctive referral hyperlinks that time towards key pages on the model’s web site.

When somebody clicks your affiliate hyperlink and buys one thing, the knowledge within the hyperlink proves that you simply performed a key position within the path to buy. So your affiliate associate will reward you with a fee. Good!

Right here’s a extra detailed take a look at the way it all works:

1. You share an affiliate hyperlink along with your viewers by way of a weblog, e-mail publication, social media submit, or another methodology.
2. A buyer likes what they see and clicks your affiliate hyperlink to seek out out extra.
3. The hyperlink takes the shopper to your affiliate associate’s web site.
4. Cookie monitoring expertise exhibits that the shopper clicked certainly one of your affiliate hyperlinks.
5. The shopper buys one thing out of your affiliate associate.
6. Your affiliate associate attributes the sale to you and pays you a fee.

Now that we’ve mentioned the idea behind affiliate hyperlinks, let’s dive into our high methods for selling them:

1 – Ship e-mail newsletters

On condition that e-mail advertising and marketing delivers a return of $36 for every $1 spent, sending newsletters is arguably the one greatest strategy to promote affiliate hyperlinks.

The largest good thing about publication advertising and marketing is that it provides you complete management over who sees your content material and when. No counting on search or social media algorithms; you may land in your subscribers’ inboxes everytime you like.

In the meantime, the one actual draw back is that it might take a while to develop your e-mail listing. However you may speed up that course of with some sensible advertising and marketing.

Ideas for selling affiliate hyperlinks in product critiques

Golf Span is certainly one of many affiliate websites that makes use of e-mail advertising and marketing to advertise its affiliate hyperlinks.

Let’s check out among the ways they use:

• Add a compelling hook to your e-mail seize type to develop your advertising and marketing listing quick. As an example, Golf Span guarantees to assist folks improve their drive distance — a standard objective of anybody trying to enhance their golf sport.

• Give folks a cause to open your emails by crafting compelling topic traces promising some type of worth. Golf Span usually makes use of its topic traces to advertise the financial savings on supply, with out giving freely an excessive amount of info.

• No have to ship readers to your web site; you may add affiliate hyperlinks inside your e-mail newsletters to streamline the trail to buy.

👉 Study extra: 13 Methods to Construct Your Electronic mail Checklist For Free 

2 – Create a web-based course

As we defined in our information on be a profitable affiliate marketer, there’s one affiliate hyperlink promotion technique that we’d advocate time after time — and it’s surprisingly underutilized.

It entails creating your personal on-line course.

At this level, you’re in all probability pondering: “How on earth does constructing a course assist me promote affiliate hyperlinks?”

Right here’s the reply:

1. Begin by discovering a standard ache level your viewers is raring to beat.
2. Create a web-based course designed to assist folks sort out that ache level.
3. Use the course to advocate particular services and products that relate to your goal ache level (e.g. in case you’re serving to folks to advertise a web-based enterprise, you may advocate a advertising and marketing software like AWeber). 
4. Each time you point out a services or products, add an affiliate hyperlink so that you receives a commission for any gross sales you generate.
5. Promote your on-line course far and broad!

This technique works like a dream as a result of the individuals who join your course have come to you for solutions. If you inform them a selected product might help them resolve their ache level, there’s a great probability they’ll hear.

Ideas for selling affiliate hyperlinks in a web-based course

Advertising training model Legendary Marketer is absolutely the grasp of utilizing a (paid) on-line course to advertise a bunch of affiliate hyperlinks. Let’s dig underneath the hood and see how they do it:

• Establish a ache level with broad attraction, then construct your course round it. As an example, Legendary Marketer has created a course to assist folks begin a worthwhile on-line enterprise, which is among the greatest targets for its viewers.

• Funnel web site guests towards your course content material utilizing distinguished CTAs. Though Legendary Marketer sells a variety of programs, its homepage CTAs are all about selling the identical course on beginning a web-based enterprise:

• Cost a (small) price to your on-line course. This step is optionally available — but when prospects are ready handy over cash to your content material, that’s a great signal they belief you. Which, in flip, means they’re extra seemingly to purchase your really helpful merchandise.

3 – Write product critiques

Product critiques are probably the most efficient methods to advertise affiliate hyperlinks.

Why? As a result of writing product critiques permits you to goal audiences who’re shut to buying. 

Somebody looking out on Google for a time period like “Stanley Cup overview” is clearly already excited about shopping for a Stanley Cup — they’re not studying critiques for enjoyable. So in case you can persuade them {that a} Stanley Cup is value shopping for (or level them towards a less expensive and/or higher various), you’re properly in your strategy to driving affiliate hyperlink clicks and gross sales.

Ideas for selling affiliate hyperlinks in product critiques

NBC Information was certainly one of numerous publishers to latch onto the Stanley Cup development by writing its personal product review:

Listed here are among the methods they use product overview content material to share affiliate hyperlinks:

• NBC provides distinguished CTAs to product critiques, making it simple for readers to click on straight by means of to the retailer of their alternative and make a purchase order. After all, every of these CTAs incorporates an affiliate hyperlink: 

• Share private experiences of you truly utilizing the product to reveal that your overview is value listening to. For instance, NBC’s reviewer shares this scintillating anecdote about how she examined Stanley’s declare that it retains drinks chilly for as much as 11 hours:

• In the event you’re recommending a product, be sure to reference particular options and advantages so your phrases are extra significant and persuasive, like NBC did right here by discussing the Stanley Cup’s numerous lid positions:

4 – Examine 2+ totally different merchandise

A twist on the basic product overview is to create comparability content material that pits two or extra merchandise towards each other. They usually goal customers trying to find phrases like “product A vs product B”.

These articles are aimed toward folks a little bit greater up the customer funnel than a conventional product overview, as a result of the shopper hasn’t but singled out a single product.

However that’s not essentially a nasty factor, as a result of comparability articles mean you can advocate a number of merchandise on the identical time, probably serving to you exchange a broader viewers than with a product overview.

Ideas for selling affiliate hyperlinks compared articles

Inventory Picture Secrets and techniques publishes a ton of affiliate content material, a lot of which helps folks select the fitting graphic design instruments for his or her wants. Simply like this comparison piece that pitches Canva towards Figma:

Listed here are among the methods they use comparability content material to advertise affiliate hyperlinks:

• Clarify who ought to use every product. This tactic is particularly efficient in case you’re evaluating merchandise with barely totally different worth propositions, options, and audiences.

• Comparability articles aren’t the place for in-depth critiques of the merchandise you’re analyzing, so you’ll want to add hyperlinks to supplementary content material so readers can discover out extra about their most well-liked possibility:

• What if the merchandise you’re evaluating aren’t an incredible match for each potential purchaser? In that case, you’ll want to advocate some related various merchandise (and, if attainable, add hyperlinks to your critiques of these alternate options).

5 – Create shopping for guides

Whereas product critiques are all about sharing hyperlinks to one particular product and comparability items are likely to deal with 2-3 totally different choices, shopping for guides provide the alternative to hyperlink to a number of merchandise inside a selected class or use case.

Shopping for guides fall into two predominant classes:

Shopping for information sort	Goal	Instance
Finest product sort	Goal a broad viewers	Finest gaming chair
Finest product sort to be used case/ache level	Attain a distinct segment viewers displaying excessive shopping for intent	Finest gaming chair for again ache

As with all sort of promoting content material, specializing in a extra area of interest audience reduces your visitors potential. However anybody who does discover your content material is prone to be extra certified — and, due to this fact, extra seemingly to purchase.

Ideas for selling affiliate hyperlinks in shopping for guides

PC Gamer usually writes articles rounding up the most effective gaming peripherals, equipment, {hardware} and software program in particular classes, like this one on the most effective gaming chairs of 2024…

Let’s break down among the hyperlink promotion strategies they use inside shopping for guides:

• The extra your content material speaks to particular viewers ache factors, the extra readers will click on your affiliate hyperlinks (and hopefully purchase one thing). So you’ll want to clarify who ought to (and shouldn’t) purchase every product, like PC Gamer does right here:

• Give customers an at-a-glance view of your product picks — as a result of not everybody desires to wade by means of hundreds of phrases to achieve a shopping for determination. PC Gamer does this by including a quick synopsis of every product on the high of its shopping for guides (plus CTAs to purchase the merchandise on numerous e-commerce websites and marketplaces):

• Let readers know why they need to belief your product suggestions. To do that, it’s worthwhile to reveal your subject-matter experience, like PC Gamer editor Jacob Ridley does right here:

6 – Add affiliate hyperlinks to YouTube captions

All of the strategies we’ve shared to date require you to have some kind of central “hub” (AKA a web site or weblog) to achieve your viewers.

However what if you wish to know promote affiliate hyperlinks and not using a web site?

Of all of the accessible choices, we reckon your greatest guess is to begin a YouTube channel. 

Whereas most individuals consider it as a streaming platform and/or social media website, YouTube can be the world’s second largest search engine, with 2.5+ billion logged-in customers accessing it each month. In different phrases, YouTube successfully provides you two alternative ways to achieve your viewers:

• By algorithmically generated content material suggestions
• By concentrating on the varieties of key phrases folks seek for on YouTube

Ideas for selling affiliate hyperlinks on YouTube

In terms of leveraging the facility of YouTube for selling affiliate hyperlinks, Garage Gym Reviews is up there with the perfect. It’s constructed a group of 500,000+ followers on YouTube, and most of its content material incorporates affiliate hyperlinks throughout the video descriptions:

Listed here are among the ways they use to advertise affiliate hyperlinks on YouTube:

• Carry out YouTube key phrase analysis to seek out the varieties of phrases your viewers are trying to find. You are able to do this by coming into a seed key phrase (like “dwelling gymnasium”) in a YouTube-specific key phrase software like TubeRanker.

• Showcase merchandise in a approach that resonates along with your audience. As an example, Storage Health club Critiques is particularly concentrating on individuals who wish to construct or enhance a house gymnasium, so it all the time demonstrates merchandise in use in a family setting reasonably than knowledgeable gymnasium.

• Add CTAs to subscribe to your YouTube channel and observe you on different social platforms on the finish of your movies. The extra usually folks see your content material, the extra seemingly they’re to click on your affiliate hyperlinks!

7 – Share affiliate hyperlinks on Pinterest

You is perhaps shocked on the social media platforms we now have (and haven’t) included on this article.

Positive, YouTube’s an enormous deal. However why Pinterest? And why no Instagram or TikTok?

Properly, firstly, Insta and TikTok didn’t make the grade as a result of they make it too tough to share affiliate hyperlinks, with no hyperlinks allowed in submit descriptions or feedback. 

After which there’s the truth that, whereas Pinterest actually isn’t the greatest social community, it has glorious natural attain and relatively low competitors in lots of affiliate niches. Not solely that, however almost half of weekly Pinterest users have found a brand new model or product on the platform, so it’s additionally a preferred supply of purchasing inspiration.

Ideas for selling affiliate hyperlinks on Pinterest

Lantern Lane Designs generates nearly 5 million month-to-month views on Pinterest. They put all that visibility to good use by linking from their Pinterest posts to affiliate content material on their web site:

Listed here are among the affiliate hyperlink promotion ways they use:

• Like YouTube, Pinterest is an element social media website and half search engine, so take the time to hunt down related key phrases utilizing the platform’s autocomplete performance, then add these phrases to your submit titles and descriptions.

• Whereas we typically advocate maintaining the trail to conversion as quick and candy as attainable, Lantern Lane Designs provides hyperlinks to weblog posts reasonably than linking on to affiliate merchandise. This strategy may result in fewer preliminary conversions, but it surely additionally makes it simpler to construct a trusted model — and better belief results in extra gross sales down the road.

• Don’t be afraid to advertise the identical content material greater than as soon as. Positive, you may’t attempt to sport the system by creating a number of Pinterest accounts, however you may completely create a number of pins to steer folks towards a single weblog submit.

8 – Embrace affiliate hyperlinks in podcast present notes

Podcast listenership has sky-rocketed lately, with 42% of Americans now listening to no less than one podcast monthly — triple the determine from a decade earlier.

Now, I do know what you’re pondering: podcasts are, at first, an audio medium. Which implies they’re not the obvious alternative for sharing affiliate hyperlinks. Nevertheless, loads of associates are seeing success by including hyperlinks to their podcast present notes. 

Whereas this strategy is unlikely to transform many (or any) individuals who simply occur to stumble throughout your present notes, it’s a extremely efficient strategy to drive gross sales from present podcast listeners. And the additional advantage is that these folks actively select to take heed to your content material, which suggests they’re no less than considerably prone to respect your product suggestions.

Ideas for selling affiliate hyperlinks in podcast notes

Sahara Rose, host of the Highest Self Podcast, usually makes use of the present’s notes part to share related affiliate hyperlinks and low cost codes:

Listed here are among the promotional methods she makes use of:

• Inform listeners that you simply’ll be including product hyperlinks to the present notes so that they know the place to look. You don’t essentially have to elucidate that they’re affiliate hyperlinks throughout the podcast, however it is best to undoubtedly disclose it within the present notes.

• Create a “sources” part inside your present notes and use it to steer folks towards your affiliate hyperlinks (plus every other helpful content material you wish to hyperlink to).

• Share your newest episode on social media to get extra ears and eyes in your podcast and present notes. Select essentially the most related platform(s) to your viewers — as an illustration, Sahara Rose hyperlinks to her newest podcast episode in her Instagram bio:

Get extra eyes in your affiliate hyperlinks with AWeber

We’ve shared eight totally different methods for selling affiliate hyperlinks on this article.

However in actuality, in case you’re going to succeed as an affiliate marketer, you’ll seemingly have to mix a number of (or maybe even all) of these methods. Since you don’t wish to depend on a single channel to generate all of your visitors, clicks, and gross sales.

All of which signifies that you’ll undoubtedly want an e-mail advertising and marketing software in your nook — and AWeber is tough to beat.

With our large library of templates, our intuitive drag-and-drop e-mail builder, and our AI writing assistant, we make it tremendous easy to craft high-converting newsletters to accommodate your affiliate hyperlinks.

See for your self by signing up for your free AWeber account today!

And once you’ve seen how nice we’re, why not receives a commission for recommending us to your viewers by becoming a member of the AWeber affiliate program?