November 29, 2023

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Pepsi unveils new model id

1 min read

New York: Pepsi has unveiled a brand new emblem and visible id system, the primary replace in 14 years. Pepsi will roll out the brand new look in North America this fall in time for the model’s one hundred and twenty fifth anniversary, and globally in 2024. “The brand new design evolves the Pepsi model to symbolize its most unapologetic and pleasurable qualities, and can span throughout all bodily and digital touchpoints, together with packaging, fountain and cooler gear, fleet, trend and eating,” it stated in a press release. “The brand new emblem and visible id pays homage to the model’s wealthy heritage whereas taking a giant leap towards the long run.”

“At PepsiCo, we design our manufacturers to inform a compelling and holistic story. Pepsi is a shining instance of a model that has constantly reinvented itself over 125 years to stay part of popular culture and part of folks’s lives,” stated Mauro Porcini, SVP & Chief Design Officer of PepsiCo. “We designed the brand new model id to attach future generations with our model’s heritage, marrying distinction from our historical past with modern parts to sign our daring imaginative and prescient for what’s to return.”

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