No extra faux merchandise, says Amazon

Shops and Amazon market sellers can anonymously contribute info and information flagging counterfeiters to a third-party database or use the database to keep away from doing enterprise with the dangerous actors.

“We predict it’s important to share details about confirmed counterfeiters to assist your complete trade cease these criminals earlier,” Dharmesh Mehta, Amazon’s vp of promoting companion providers, mentioned in an announcement.

The Seattle-based retail big piloted the anti-counterfeiting initiative in 2021 with an undisclosed variety of attire, house items and cosmetics shops, the place counterfeiting is most typical.

As a part of different anti-counterfeiting efforts, Amazon can also be working with the U.S. Customs and Border Safety on an information pilot that helps the corporate determine and goal low-value e-commerce shipments which may be counterfeit items or break different laws.