Know-how Content material Advertising and marketing Analysis 2025
Let’s discuss a man in Greek mythology named Sisyphus, doomed to push a boulder uphill solely to look at it roll proper again down many times. Sound acquainted?
Thinker Albert Camus noticed Sisyphus as the final word absurd hero. However he wasn’t fascinated by the repeated act of pushing the boulder. It was the stroll again down the mountain. That second, when Sisyphus faces the futility of his process, is essentially the most human and tragic. But, it’s additionally the second the place hope sparkles, not within the promise of escape however within the resolve to start anew. “One should think about Sisyphus joyful,” Camus writes.
The parallel for entrepreneurs is placing. Content material advertising and marketing usually appears like Sisyphus’ labor: an infinite push of making, publishing, and optimizing just for the efforts to roll again downhill. Groups are stretched skinny; methods are lowered to check-the-box routines, and outcomes battle to interrupt free from common. Your march-back-down second is actual — aware of the wretched situation, you start to surprise, “Why are we doing this?”
However right here’s the place the story is greater than the futile hope of pushing the rock once more. What if this second — the popularity of mediocrity — isn’t a tragedy however the spark of recognition of a chance? What if, like Sisyphus, you discover freedom not by escaping the work however by lastly remodeling the way you method it?
For know-how entrepreneurs, this yr’s analysis exhibits simply how steep the hill is. Whereas 82% of organizations have devoted content material groups, the bulk are small — simply two to 5 individuals — and overburdened. Almost half of organizations with no devoted staff scatter content material tasks throughout departments or outsource it. And whereas 96% say they’ve a content material technique, solely 29% name it extremely efficient.
The issue isn’t that content material advertising and marketing doesn’t work, it’s that too many organizations refuse to deal with content material advertising and marketing as a strategic, transformative operate. Nevertheless, this stagnation creates a uncommon opening. If most corporations are caught trudging downhill, organizations keen to push with objective, creativity, and deeper that means can redefine the sport.
For this yr’s analysis, the Content material Advertising and marketing Institute analyzed the responses from the 274 know-how entrepreneurs who responded to the annual survey in July and August 2024. (To learn the complete research of 1,186 entrepreneurs, see B2B Content material Advertising and marketing Benchmarks, Budgets, and Developments: Outlook for 2025.)
My total take: Regardless of the “meh” expressed by tech entrepreneurs, the brand new age of content material advertising and marketing might be right here — when organizations deal with content material because the asset it was at all times meant to be. Sure, the hill is steep. Sure, the work is tough. However the alternative is there. And like thinker Albert Camus, you should think about how entrepreneurs will be made joyful.
Group construction: How the work will get executed
Eighty-two % of know-how entrepreneurs surveyed say they’ve a devoted content material advertising and marketing staff or particular person on employees. Of that group, most (52%) report that they’ve groups consisting of two to 5 individuals. Nineteen % say one particular person is devoted to content material advertising and marketing. Sixteen % report groups of six to 9 individuals, and 13% say they’ve groups of 10 or extra individuals.
Forty-three % of tech entrepreneurs in organizations with no devoted content material advertising and marketing staff or particular person say a number of groups throughout the group deal with the corporate’s content material wants, 6% say the work is dealt with by outdoors businesses/distributors, and 51% say “others” deal with the wants. When requested to specify who’s included in “others,” most point out inner individuals who work within the advertising and marketing division.
Whereas the bulk (64%) of these with content material advertising and marketing groups assume their staff measurement will keep the identical, 27% count on them to develop, 4% envision a lower, and 5% are uncertain.
Amongst explanations of why they count on to see staff progress:
- “New CMO sees the function of content material in progress advertising and marketing technique. He does plan to develop the content material advertising and marketing staff beneath the umbrella of progress advertising and marketing.”
- “We’re including extra enterprise improvement reps and rising our content material advertising and marketing to compete with others within the SaaS subject.”
- “My present staff produces content material in a siloed, ticket-taker vogue. Because the staff showcases extra affect by way of built-in technique, we are going to want extra assist to assist your complete firm.”
- “Income has been rising, so that can imply extra price range for brand new hires. Our firm significantly values content material creation so that will be a prioritized function.”
One tech marketer whose staff is shrinking put their reasoning bluntly: “New management in advertising and marketing views content material advertising and marketing as a task that may simply be outsourced, permitting us to reallocate head rely to different areas of the group.”
That remark is an excessive model of a troubling development amongst common and underperforming companies: Content material advertising and marketing isn’t simply undervalued; it’s deprioritized to the place corporations don’t see a have to preserve operations in-house.
Content material technique: Outcomes are simply common
Virtually all (96%) of know-how entrepreneurs report having a content material technique. Of these, 29% say it’s extraordinarily or very efficient, 58% say it’s reasonably efficient, and 13% say it’s not very or under no circumstances efficient. These outcomes mirror the broader B2B advertising and marketing analysis.
Like their B2B friends, know-how entrepreneurs cite an absence of clear objectives (44%) as the most typical purpose why their content material technique isn’t as efficient because it might be. Forty-two % say it’s as a result of the technique isn’t tied to the client journey. Different causes embrace:
“Different” causes embrace an absence of assets, continuously shifting messaging in response to shifting management priorities, too many various enterprise items, too many evaluate cycles, and an absence of needed content material.
We requested Jonathan Riemer, director of world content material expertise staff at ServiceNow, for his ideas on content material technique effectiveness:
By (an absence of) clear objectives, I’ll assume meaning “agreed to” objectives. I’ve seen many occasions in lots of corporations that the marketing campaign (and gross sales) aim is kind of clear, however the “easy methods to obtain that with content material” half is imprecise. It comes all the way down to schooling. Content material entrepreneurs have to do a greater job of constructing certain all on the desk perceive and agree on how and what success appears like from a content material perspective.
I believe that knowledge and viewers analysis must be the highest concern. We’re all nonetheless too responsible of taking pictures from the hip or defaulting to what has at all times labored earlier than. Our audiences are altering and evolving, as are their preferences for a way they like to interact and be taught. Get that found out and also you’ll deal with the highest two considerations round objectives and buyer journey.
Content material advertising and marketing challenges: Motivating audiences is a giant one
Fifty-two % of know-how entrepreneurs say they’re challenged with creating content material that prompts a desired motion (e.g., conversion).
Know-how entrepreneurs have made strides creating the appropriate content material for his or her viewers prior to now yr. Fewer than half (46%) cite it as a problem, in contrast with 61% the earlier yr. The analysis additionally sees large drops in those that are challenged with creating content material constantly (38% this yr vs. 49% the earlier yr) and creating high quality content material (29% this yr vs. 43% the earlier yr).
Among the many different content material creation challenges entrepreneurs cite: content material repurposing (44%), differentiating our content material (43%), creating sufficient content material (37%), optimizing for search engine optimisation (37%), and different (6%).
Lack of assets stays essentially the most frequent situational problem, cited by 58% of know-how entrepreneurs. Half say they’re challenged to measure the outcomes of their efforts, whereas 48% say they face challenges speaking throughout organizational silos.
Among the many different challenges: aligning content material efforts throughout gross sales and advertising and marketing (47%), aligning content material with the client’s journey (43%), accessing subject material specialists (41%), managing workflow points/content material approvals course of (37%), maintaining with new applied sciences/instruments (20%), and different (4%).
We requested Amanda Wise, principal product advertising and marketing supervisor at SAS, for her ideas on these situational challenges:
Prospects now count on a self-service journey that lets them binge tailor-made content material in dynamic codecs. The output of entrepreneurs has elevated considerably over the previous few years, whereas the rise in budgets and head rely has stalled or barely decreased.
Whereas organizations are investing extra in martech instruments, successfully measuring actions and calculating return on advertising and marketing funding (ROMI) throughout your complete buyer purchaser journey has nonetheless been difficult to attain.
It’s simpler to point out worth for martech instruments that use AI to automate mundane processes as a result of you’ll be able to rapidly see a rise in productiveness and a lower in overhead prices. Discovering the appropriate martech software that will help you undertake essentially the most correct attribution mannequin is daunting, particularly as we witness an elevated variety of buyer touchpoints and the size of the B2B purchaser cycle.
Whereas entrepreneurs proceed to refine the attribution fashions with ever-evolving buyer preferences and conduct, it’s essential to leverage the gross sales and buyer success groups to collect qualitative knowledge from prospects that assist join the dots and inform the true story of selling.
It sounds easy, however amassing qualitative knowledge like “Which collateral resonated most with you?,” “What ROI knowledge have been you searching for on our web site so as to add us to the shortlist?,” and “What messaging satisfied you that we have been the proper vendor?” tells extra in regards to the efficacy of selling than simply counting on quantitative knowledge like accomplished registration varieties and time on web page. Whereas B2B entrepreneurs proceed to seek out the appropriate instruments to show ROMI precisely in quantitative phrases, it’s vital to make use of qualitative knowledge to show advertising and marketing efficacy to firm choice makers.
AI use: Most work with generative AI
Extra know-how entrepreneurs (87%) use generative AI instruments than the earlier yr (79%). Simply 13% say they don’t use them.
Nineteen % of know-how entrepreneurs say their use is systematic: AI is built-in into each day processes and workflows. Greater than half (55%) say the use is advert hoc: The staff is experimenting with AI or utilizing it for restricted functions. Twenty-six % say the use is minimal: The staff doesn’t formally use AI, however particular person employees members might use it.
Know-how organizations have made progress with adopting generative AI utilization tips. Sixty-eight % say their group or advertising and marketing staff has established tips. Solely 39% say they don’t have tips, a giant drop from the 63% who didn’t have them final yr. 5 % are uncertain whether or not tips exist.
In a brand new query this yr, entrepreneurs element points addressed of their organizations’s generative AI utilization tips. At the least half say they embrace:
- Safety measures particular to utilizing generative AI (79%)
- Knowledge-handling tips for generative AI platforms/output (78%)
- Acceptable makes use of of generative AI in content material advertising and marketing (76%)
- Unacceptable makes use of of generative AI in content material advertising and marketing (64%)
- Function/targets for utilizing gen AI in advertising and marketing (58%)
Fewer than half say they embrace:
- Authorized/copyright suggestions (48%)
- Transparency (i.e., disclosing when content material is generated by AI) (45%)
- Mitigating bias in generative AI output (28%)
- Actual-world functions for generative AI (24%)
Most know-how entrepreneurs (87%) use free instruments, whereas 35% use fee-based instruments. Half (51%) say they use the AI options integrated into their content material creation and administration instruments, a giant bounce from final yr when 37% mentioned they used them.
This yr, we needed to gauge marketer belief ranges and opinions on the standard of generative AI output. Most know-how entrepreneurs (67%) report a medium degree of belief, whereas 4% have a excessive degree. Over one-fourth (28%) have a low degree of belief, and 1% don’t have any belief.
13 % of know-how entrepreneurs describe the standard of content material generated by AI as wonderful or excellent. Forty-two % say it’s good, 38% go for honest, and seven% describe it as poor.
Moreover, we needed to find out about any AI-related impacts on advertising and marketing departments. Fifty-seven % say they observed fewer tedious duties, 47% say they skilled extra environment friendly workflows, and 41% noticed improved content material optimization. Fewer than 40% noticed these AI-related impacts:
- Improved creativity (33%)
- Job nervousness (20%)
- Decrease-quality content material (18%)
- Altering job necessities (17%)
- Extra personalised content material (16%)
We additionally requested entrepreneurs how their organizations will prioritize AI-powered automation in 2025. Sixteen % say it’s a excessive precedence, whereas 45% assume it’s a medium precedence. Eighteen % say it’s a low precedence. Ten % say it’s not a precedence, and 11% say they’re uncertain.
Content material administration and know-how: Lacking scalable fashions and the appropriate instruments
In one other new survey query, we discovered that just about half of know-how entrepreneurs (45%) — like their B2B friends — should not have a scalable mannequin for content material creation. Thirty-six % do, and 19% are uncertain.
Of these know-how entrepreneurs who’ve a scalable mannequin, 36% say it’s creating the specified end result. Fifty-nine % say it isn’t, however they’re getting there. Solely 2% say, “No, now we have a protracted technique to go.” Three % are uncertain.
In relation to content material administration know-how, the needle didn’t transfer. Know-how entrepreneurs don’t have the appropriate tech to handle content material throughout their group (28%), or they’ve the tech however aren’t utilizing it to its potential (39%). Solely 26% say they’ve what they want and are utilizing it successfully. Seven % are uncertain.
My take? Entrepreneurs have hit peak tech of their content material and digital administration operations. The issue isn’t an absence of instruments. It’s that groups are so buried in managing the know-how they have already got (and the way it was initially carried out) that they don’t have any time or curiosity in enhancing it. Entrepreneurs don’t have any bandwidth to accumulate new instruments, deepen experience in present ones, and even step again and ask, “Are we utilizing this the appropriate manner?”
The neatest corporations aren’t piling on extra tech. They’re hitting pause, reassessing, and determining how trendy content material orchestration will help them automate the appropriate issues — so their groups can spend extra time on the content material and fewer time on shifting it by way of an meeting line.
Subsequent, we requested know-how entrepreneurs which capabilities are lacking from their advertising and marketing tech stacks. Fifty-four % say streamlined advertising and marketing knowledge administration and reporting. 5 capabilities tied for second hottest, with 45% citing superior personalization choices, data-driven decision-making capabilities, environment friendly lead era, nurturing processes, and powerful alignment between gross sales and advertising and marketing. Virtually the identical quantity cite easy accessibility to enterprise analytics (43%) and the flexibility to automate repetitive duties and workflows (41%). 5 % say their tech stack isn’t lacking any capabilities.
Metrics and objectives: Issue attributing ROI to content material efforts
Half of know-how entrepreneurs strongly or considerably agree that their group measures content material efficiency successfully. Thirty-three % considerably or strongly disagree. Fifteen % neither agree nor disagree. Two % don’t measure content material efficiency.
Know-how entrepreneurs’ commonest problem is attributing ROI to content material efforts (62%), adopted by problem monitoring buyer journeys (58%). Lower than half cite these challenges:
- Knowledge silos throughout the group (42%)
- Inadequate assets or price range (41%)
- Lack of clear advertising and marketing objectives/KPIs (38%)
- Advanced or insufficient reporting techniques (37%)
- Restricted entry to superior analytics instruments (35%)
- Incapacity to tie efficiency to enterprise objectives (32%)
- Incapacity to extract worthwhile data from knowledge/analytics (29%)
- Lack of knowledge expertise/expertise (22%)
Concerning objectives, 88% of know-how entrepreneurs say they have been profitable at utilizing content material advertising and marketing to create model consciousness within the final 12 months. Eighty-four % used it to generate demand leads, 70% to nurture subscribers/audiences/leads, 60% to generate gross sales/income, 49% to develop loyalty with present shoppers/prospects, 37% to develop a subscribed viewers, and 11% to scale back buyer assist prices.
We requested Melissa Leu, senior director of content material technique at Salesforce and finalist for 2024 B2B Content material Marketer of the Yr, to summarize her firm’s success with content material advertising and marketing:
If executed proper, content material advertising and marketing is an enormous alternative to construct a relationship along with your buyer. The most effective content material — like the very best merchandise — understands a buyer’s drawback and solves it. Do that always sufficient, and also you’ll earn their belief (and hopefully their enterprise, too).
Content material advertising and marketing success: Prime performers perceive their audiences
Twenty-five % of know-how entrepreneurs characterize the success of their group’s content material advertising and marketing method within the final 12 months as extraordinarily or very profitable. One other 55% say their method was reasonably profitable, 15% say it was minimally profitable, and a pair of% say it was not profitable.
We designate the quarter of entrepreneurs who say they have been extraordinarily or very profitable because the “prime performers.” Their commonest success elements embrace understanding their viewers (85%) and producing high-quality content material (85%).
Amongst different contributors to their prime efficiency:
- Excessive-performing staff members (75%)
- Trade experience (75%)
- Targets that align with their group’s targets (66%)
- Successfully measure and reveal content material effectiveness (58%)
- Documented technique (52%)
Those that report average, minimal, or no success say they want extra assets, clearer methods, higher collaboration, and improved measurements. Based on their open-ended responses, these are the areas the place they wish to enhance their success:
- Sources and employees: Improve staff measurement, spend money on AI instruments and automation to scale operations, and supply extra entry to subject material specialists.
- Group alignment: Break down silos between advertising and marketing, gross sales, and management to make sure alignment on objectives, methods, and efficiency measurement.
- Strategic content material creation: Develop a transparent content material technique aligned with enterprise objectives, specializing in the client’s journey, content material repurposing, and search engine optimisation.
- Measurement and analytics: Implement higher monitoring instruments and set up clear KPIs to measure content material effectiveness and its affect on enterprise outcomes.
- Funds for content material promotion: Allocate extra price range for content material promotion and paid methods to extend visibility and attain.
- Schooling and coaching: Present coaching for groups on content material technique, search engine optimisation, and analytics, and educate management on the worth of content material advertising and marketing.
- Streamlined processes: Set up environment friendly workflows and constant messaging to enhance content material creation and distribution effectivity.
- Management assist: Make sure that management gives clear course, values content material advertising and marketing, and invests in needed assets for achievement.
Content material sorts and distribution channels
We requested know-how entrepreneurs which content material sorts, distribution channels, and paid strategies of content material promotion they use and that are simplest.
Ninety-five % of know-how entrepreneurs used brief articles/posts within the final 12 months. Eighty-seven % printed case research/buyer tales. Eighty-two % created lengthy articles/posts — the identical share of entrepreneurs who produced movies. Different content material sorts included:
- E-books/white papers (73%)
- Knowledge visualizations/visible content material (60%)
- Product technical/knowledge sheets (58%)
- Analysis experiences (52%)
- Interactive content material (27%)
Sixty-two % of know-how entrepreneurs say case research/buyer tales are the simplest sort of content material they use, adopted by analysis experiences (55%), movies (53%), and e-books/white papers (50%).
The place do most know-how entrepreneurs distribute content material? Ninety-three % say blogs on company web sites. Ninety % use natural social media platforms, 80% use electronic mail newsletters, 76% use webinars, and 73% use electronic mail. Different distribution channels embrace:
- In-person occasions (66%)
- Digital occasions (53%)
- Podcasts (33%)
- Microsite (32%)
- Branded on-line neighborhood (21%)
- Digital journal (21%)
- Hybrid occasions (21%)
- On-line studying platform (18%)
- Unsolicited mail (15%)
- Print journal (8%)
- Cell app (7%)
- Separate content material model (5%)
Fifty-nine % of know-how entrepreneurs say webinars are the simplest distribution channel, adopted by in-person occasions (58%), weblog on a company web site (46%), and electronic mail (43%).
Ninety-one % of know-how entrepreneurs say they used paid channels to distribute content material within the final 12 months. Of these, 76% used social media promoting/promoted posts. Seventy-three % used search engine advertising and marketing (SEM)/pay-per-click (PPC), 71% used sponsorships, 68% used digital show promoting, 39% used associate emails, 37% used native promoting, 18% used influencer advertising and marketing, 14% used print show promoting, and seven% did one thing else.
SEM/PPC was the most typical efficient paid channel (56%), adopted by sponsorships (54%), and social media promoting/promoted posts (43%).
Social media use: LinkedIn for the win
Like their B2B friends, know-how entrepreneurs say LinkedIn delivers the very best worth for his or her group (93%). Twenty-four % say YouTube, 16% say Fb, 9% say Instagram, 8% say X, 3% say Reddit, and a pair of% say TikTok.
A comparability of know-how entrepreneurs’ natural social media use to that of a yr in the past reveals little change aside from a 9-point share drop of their use of X. Within the final 12 months:
- 71% elevated their use of LinkedIn, 27% stayed the identical, 2% decreased, and 0% don’t use.
- 35% elevated their use of YouTube, 43% stayed the identical, 10% decreased, and 12% don’t use.
- 16% elevated their use of Instagram, 28% stayed the identical, 13% decreased, and 43% don’t use.
- 13% elevated their use of Fb, 38% stayed the identical, 24% decreased, and 25% don’t use.
- 8% elevated their use of X, 33% stayed the identical, 33% decreased, and 26% don’t use.
- 8% elevated their use of Reddit, 10% stayed the identical, 4% decreased, and 78% don’t use.
- 5% elevated their use of TikTok, 8% stayed the identical, 4% decreased, and 83% don’t use.
Budgets and funding: Progress anticipated
Forty-five % of know-how entrepreneurs assume their content material advertising and marketing price range will enhance in 2025. Forty-one % assume it is going to keep the identical, whereas 10% count on a lower, and 4% are uncertain.
Fifty-eight % of know-how entrepreneurs say they count on their organizations to spend money on movies in 2025, an 11 percentage-point drop from 2024.
About as many count on funding within the following areas in 2025 as within the earlier yr:
- Thought management content material (52% this yr vs. 54% final yr)
- Paid promoting (43% this yr vs. 40% final yr)
- Webinars (38% this yr vs. 41% final yr)
- Constructing on-line neighborhood (27% this yr vs. 27% final yr)
- Digital occasions (22% this yr vs. 21% final yr)
In-person occasions funding is predicted by 39% of know-how entrepreneurs in contrast with 60% within the earlier yr. Audio content material funding is predicted by 13% of entrepreneurs, down from 22% within the earlier yr.
Investments in AI for content material optimization/efficiency (35%) and AI for content material creation (33%) are new to this yr’s survey reply choices.
What now: Motion steps for know-how entrepreneurs in 2025
We’ve seen the information. We all know the patterns. Most organizations are glad to roll their boulder up the identical hill — pushing content material with no clear technique, drowning in know-how they barely use, and settling for common outcomes.
However when you’re studying this, you’re already questioning that path. You acknowledge this second as the chance to interrupt free from the cycle, cease treating content material as a process, and begin utilizing it as a strategic benefit.
The place do you start? Begin with these three actions to construct a content material advertising and marketing method that delivers steady upward momentum:
1. Audit your content material technique for actual differentiation
Cease creating content material the place the one goal is to fill the pipeline. Take a tough have a look at your present technique and ask, “Does this truly set us aside? Do our content material efforts join to one another?” In case your content material appears like everybody else’s — doing the identical tendencies, identical codecs, identical messaging — it’s time to rethink. The best manufacturers don’t publish extra; they create content material that brings a singular perspective, delivers worth, and earns consideration. Cease pushing your content material rock for a second and ask whether or not your staff spends its time on a very powerful content material experiences.
2. Delegate the mundane as an alternative of the significant
Many content material and advertising and marketing groups are drowning in duties that really feel productive however don’t transfer the needle. And but, when confronted with being overwhelmed, their knee-jerk response is usually to outsource the very factor that must be a core competency — high quality content material.
It’s an odd however widespread development: Inner groups get caught managing operational particulars, whereas essentially the most strategic, inventive, and significant work is handed off to businesses and freelancers. Advertising and marketing turns into a machine for sustaining processes fairly than driving actual affect.
Flip the script. Automate what you’ll be able to. Streamline what you should. Delegate the work that’s mechanical so your staff can deal with the content material, the experiences, and the distribution that construct relationships — content material that issues to your viewers, not simply your inner workflow.
3. Take the time to map your content material technique throughout the client journey
Most content material methods prioritize what the enterprise needs to say, not what the client truly wants at every stage of their journey. Step again and map your present content material to actual buyer ache factors, questions, and decision-making moments. Search for gaps and overflowing buckets. Are you creating content material that helps them transfer ahead at each step or simply including extra noise on a single step? Do you’ve gotten an excessive amount of top-of-funnel content material however nothing guiding prospects by way of consideration? Are there missed alternatives to deepen engagement post-sale?
Filling the gaps with intentional, high-value content material and lowering the noisy content material with little objective are the place the true affect occurs.
Hill is steep, however the view is price it
Sisyphus’ tragedy wasn’t pushing the boulder. It was his final acceptance that the meaningless effort was all there ever could be. However right here’s the factor. In relation to your content material advertising and marketing, you don’t have to simply accept that the infinite uphill grind is all that can ever be.
Now’s the second to cease and rethink. Are you simply pushing content material for the sake of it? Or are you constructing one thing that stands out, one thing that sparks actual engagement?
Most manufacturers received’t ask these important questions. They are going to preserve rolling their rock up the identical hill, watching it tumble again down, and really feel tragically glad that they will preserve doing it. However these of you who rethink your method — who break away from the busy work, automate the appropriate issues, and spend money on differentiation — will discover yourselves on the prime of the mountain, searching at a panorama your rivals won’t ever attain.
Sure, the work is tough. Sure, the hill is steep. However for these keen to push with objective, the chance has by no means been better. Belief me, these are the entrepreneurs who’re joyful.
Methodology
Content material Advertising and marketing Institute and MarketingProfs surveyed 1,186 international entrepreneurs about their content material advertising and marketing practices, methods, use of generative AI, considerations, and challenges between June and August 2024. This text presents the findings based mostly on the 274 know-how entrepreneurs, principally from North America, who answered the questions.
These know-how entrepreneurs work for:
- B2B corporations (86%)
- B2C corporations (2%)
- B2B + B2C corporations (11%)
- Different (1%)
Their corporations have:
- 1 to 99 workers (29%)
- 100 to 999 workers (43%)
- 1,000 or extra workers (28%)
HANDPICKED RELATED CONTENT:
Cowl picture by Joseph Kalinowski/Content material Advertising and marketing Institute