Dubai: Beginning January 1 in 2024, the long-lasting Handle Dubai Mall and Handle Boulevard might be fully renamed and positioned beneath the Kempinski model umbrella, Abu Dhabi Nationwide Accommodations (ADNH) mentioned in a press launch on Friday.
The 2 properties might be named Kempinski The Boulevard Dubai (as a substitute of Handle Boulevard), and Kempinski Central Avenue Dubai (as a substitute of Handle Dubai Mall), efficient January 1, 2024.
Handle Accommodations and Resorts is a luxurious hospitality model based by Emaar Hospitality Group, a subsidiary of listed developer Emaar Properties, in 2008. The group additionally owns and manages motels beneath hospitality manufacturers Rove Accommodations, Vida Accommodations and Resorts, and Armani.
Emaar has offered just a few of their Handle properties over the previous decade. The 2 flagship motels now going beneath the Kempinski model had been offered to ADNH, together with three different properties – Handle Dubai Marina, Vida Downtown and Manzil Downtown – in 2018. The properties had been offered for a lump sum of round Dh2.2 billion.
In 2021, a European fund reportedly purchased Emaar’s Sky View Tower which additionally homes the Handle Sky View lodge and residential models, for over Dh750 million.
Extra rebranding in 2024
As a part of the 2018 deal, ADNH entered into long-term administration agreements with Emaar to proceed operations beneath the Handle and Vida manufacturers.
It will change in 2024 for all 5 properties that ADNH purchased – Handle Dubai Marina will turn into JW Marriott Resort Marina, Vida Downtown Dubai Resort might be named Resort Boulevard, Autograph Assortment, and Manzil Downtown Dubai Resort might be often called The Heritage Resort, Autograph Assortment.
The 5 properties will ‘endure fastidiously deliberate enhancements’ to be on-brand and hold the excessive requirements of luxurious they’re recognized for, ADNH added, whereas friends will proceed to get pleasure from a seamless service.
The brand new motels
Kempinski Resort Central Avenue Dubai has 245 rooms and suites and is conveniently linked to The Dubai Mall. The lodge has a collection of eating venues that includes cuisines from across the globe, and an expensive spa.
ADNH expects the ground-breaking collaboration with lodge group Kempinski Accommodations to ‘redefine luxurious in Dubai, promising an immersive expertise that befits every lodge’s distinctive identification.’
Khalid Anib, Chief Government Officer, Abu Dhabi Nationwide Accommodations, mentioned, “We’re delighted to see the Kempinski flag flying over two of our most prestigious properties in Dubai. The Kempinski model is a logo of excellence that represents the easiest of European hospitality. The corporate’s sturdy observe document and experience within the area makes it a great associate to usher these two motels into the following period.”
René Nijhof, Chairman of the Board of Administrators, Kempinski S.A, commented, “This essential milestone marks an unlimited step ahead for Kempinski and cements our function as one of many dominant luxurious lodge manufacturers within the Center East.”
He added, “These two landmark motels will embody a way of contemporary Arabian luxurious and timeless European class. Kempinski has been current within the Center East for greater than 26 years, and it stays one of the crucial dynamic and thrilling elements of the world for us.”
Along with the these two properties, Dubai is residence to Kempinski Resort Mall of the Emirates and Kempinski Resort & Residences Palm Jumeirah. When it opens in 2025, Kempinski Residences The Creek Dubai will turn into the primary standalone Kempinski non-public residences within the area.