February 23, 2024


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ATM 2023: Jumeirah Group plans new lodges in Europe, US after Swiss lodge takeover

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Dubai: Dubai’s Jumeirah Group is to develop its presence in Europe and US after the acquisition of the Le Richemond Lodge in Geneva earlier this yr. The plan contains extra lodge chain acquisitions in Europe, together with in Vienna and the South of France.

Le Richemond in Geneva, which is being absolutely renovated to open in 2025, will add to Jumeirah’s footprint in Europe, which features a presence in London; Capri and Mallorca. “We wish to discover the suitable vacation spot with a excessive density of luxurious and ultra-luxury travellers,” mentioned Katerina Giannouka, who just lately took cost as CEO of Jumeirah Group. “We’re in search of the suitable alternatives to put money into repositioning belongings or take over working belongings.”

The group istargeting belongings that can align with its new model expression of luxurious hospitality. “We’re additionally keenly wanting on the US market,” she added. This yr, the group will open the Jabal Omar Jumeirah in Mecca, adopted by the Jumeirah, The Crimson Sea in 2024, which might be one of many first tasks to open there. The Crimson Sea resort contains 180 keys.

On the identical time, Jumeirah’s Dubai properties are having fun with a surge in demand, reaching 100 per cent occupancy. The group can also be nearing the ultimate levels of completion of the extremely anticipated Jumeirah Marsa Al Arab in Dubai.

Goal new progress methods

“Most of our progress will now be outdoors of Dubai,” the CEO mentioned. “We’re pivoting to have the ability to develop outdoors of Dubai and construct on the energy of the model and the working experience that we’ve within the metropolis. Nonetheless, if one thing opportunistic comes up that’s the suitable profile of lodge and site, we are going to look into it.” 

On growth in Saudi Arabia, Katerina mentioned: “We’re targeted on the 2 new openings in Saudi Arabia – the Jabal Omar and the Crimson Sea Challenge. There are different locations we’re eager about, together with AlUla and doubtlessly Neom. We wish to discover out extra, and undoubtedly it’s on our radar to develop extra places in Saudi Arabia,”

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