Dubai: The Abu Dhabi Motorsports Administration has gone in for a full-scale merger with Flash Leisure and can function beneath a brand new id – ‘Ethara’. The mixed entity intends to be a regional heavyweight within the leisure and occasion administration house.
“By combining our strengths, we’re completely positioned to make memorable moments that matter,” mentioned Saif Al Noaimi, previously CEO of ADMM. “By integrating the actions and operations of two of Abu Dhabi’s pioneering leisure and occasion administration titans, Ethara will additional set up the Emirate as an financial engine within the leisure, occasion administration, and sports activities industries, domestically, regionally, and internationally.”
Ethara could have workplaces in Abu Dhabi, Dubai, and Riyadh.
Ethara will handle and oversee the Etihad Park, the area’s largest open air venue; Etihad Area, the Center East’s largest indoor multi-purpose, state-of-the-art leisure venue; Abu Dhabi’s Yas Marina Circuit and Yas Convention Centre.
Previous to the merger, ADMM and Flash had conceptualised and delivered over 700 main occasions to greater than 16 million followers within the 15 years since inception. These included the System 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concert events, Mubadala World Tennis Championships, FIFA Membership World Cup, and AFC Asian Cup, amongst others.
Quick focus of Ethara
Ethara – which means ‘thrill’ in Arabic – precedence will probably be to discover untapped/distinctive alternatives in dwell occasions ‘whereas persevering with to ship development that has firmly positioned the Center East on the worldwide leisure stage’.
“Ethara offers an distinctive platform to grasp our collective potential and create experiences of the longer term, right this moment,” mentioned Al Noaimi. “Ethara is a people-first occasion, and leisure powerhouse that promotes and delivers best-in-class experiences.”