8 Prime Brainstorming Strategies to Assist You Write Killer Emails

By Kaleigh Moore September 3, 2024

I can’t consider something to put in writing.

Sound acquainted? After all it does. It’s one of many prime causes our clients give us for letting their e mail advertising flatline. They only run out of concepts or subjects to put in writing about.

Even professional writers give you main e mail block. Ann Handley, co-founder of Advertising and marketing Profs and the favored e book “All people Writes,” solely despatched two emails to her subscribers in 2017. (In actual fact, the dearth of communication was her catalyst behind revamping her total publication technique.)

However when your emails stall, you possibly can’t make connections together with your subscribers. You may’t promote. You may’t collect suggestions out of your viewers. You’re leaving cash on the desk!

By no means waste time making an attempt to think about a subject when try to be writing. Listed here are 8 brainstorming methods that may make it easier to create an inventory of subjects for future emails.

Fast Notes on Brainstorming

First issues first: Let’s go over a couple of fast notes re: brainstorming.

Developing with concepts to your content material is critical, however don’t get too caught up on producing the proper concept straight away. Should you’re too important, you gained’t get something written down. You by no means know what a random phrase now might make you consider later. Maintain a optimistic mindset and be open to any and all concepts.

Don’t fear an excessive amount of about following the foundations. Brainstorming is all about creativity and discovering no matter methodology works finest for you. Whereas one particular person may do nicely with a structured brainstorming course of, one other may thrive with a free, free-flowing concept session.

The essential factor to recollect about brainstorming concepts to your e mail campaigns is that you simply’ll wish to keep open-minded all through your course of . . . no matter what that appears like.

Subsequent, let’s begin a couple of particular brainstorming methods you possibly can attempt with a purpose to get the concepts flowing.


Brainstorming Strategies for Stellar E mail Concepts

Earlier than we soar in, let’s discuss AI (I do know, I do know). Copywriter extraordinaire Eddie Shleyner said, “AI might finally change some writing. But it surely can not change writers, folks, the whole lot we all know and really feel and emote.”

I agree.

I don’t suppose AI will change the human contact any time quickly, however it can be a brilliant precious unblocker. Our AI Writing Assistant, constructed instantly into the AWeber message editor, could be a nice brainstorming useful resource if you’re caught on what to put in writing about, a brand new phrase to explain one thing, or how you can hit the tone you’re on the lookout for.

Test it out and maintain it in your brainstorming arsenal so you may get again to what you like sooner.

Okay, on to the methods.

Brainstorming Approach #1: Phrase Affiliation


Begin with one or two phrases associated to a broad matter, and write down something they make you consider. Let your internal editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. Should you need assistance, attempt a device like Visuwords to get the method going.

Don’t overthink issues or fear about explaining how the phrases are associated (at the least proper now.) As a substitute, let the concepts movement and see what attention-grabbing ideas naturally come up.



Picture supply: Search Engine Land

Brainstorming Approach #2: Thoughts Mapping

It is a comparable idea to the phrase affiliation approach. Begin with a phrase within the center and draw strains outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and resolve which of them are the strongest.



Picture supply: CoSchedule 

Brainstorming Approach #3: The Medici Impact

If we will work out how issues are linked, generally we will borrow options or concepts from one other discipline to resolve our personal issues. Search for parallels across the points you’re going through in several areas — like your private life or at work.

For instance: Did you latterly overcome a problem at work that taught you a lesson or supplied some new perspective on a problem? How will you share that have as a narrative that will assist your viewers with their largest ache level? You might need come to an answer that will make for a superb e mail marketing campaign.

Brainstorming Approach #4: Blind Writing

Simply. Don’t. Cease.

You don’t want a plan of assault or an overview for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what is going to spark an concept, and writing something is step one to writing one thing good.

Set a timer and problem your self to maintain writing for nonetheless lengthy you need. You could be shocked how a lot you may get down on paper in a brief window of time.

Brainstorming Approach #5: Challenger

Make an inventory of your assumptions (about your clients, your content material, your format, and so forth.) after which problem them one after the other. You may suppose you already know one of the simplest ways to do one thing, however we don’t make progress by by no means questioning issues.

That is additionally why cut up testing emails is so essential. You could suppose one topic line will carry out higher over one other, however with out testing, you by no means really know.

Associated: FREE Course: Learn How to Write Better Emails

Brainstorming Approach #6: SWOT Evaluation

Create a table to evaluate the strengths, weaknesses, alternatives, and threats (SWOT) to your present strategy to e mail content material. This helps you see your course of in a extra analytic method and logically resolve if there’s a simpler approach to write, share, and educate.

As you full your SWOT evaluation, make sure you see what your fundamental opponents are doing and make notes on how you could (or might not) be measuring up together with your present strategy.



Picture supply: Wordstream

Brainstorming Approach #7: Flip to Your Readers

Conversations together with your subscribers can result in a treasure trove of e mail concepts. Ask your subscribers questions and attempt to discover out as a lot details about them as attainable. What do they really need or want from you? What are their largest obstacles, objectives, or fundamental ache factors?

Your subscribers’ suggestions will probably be immensely precious to your enterprise. You should use it to put in writing your subsequent e mail, and different kinds of content material like weblog posts, movies, and social media posts. You can even take it a step additional by utilizing the suggestions to accurately place your product, encourage loyalty, and/or develop all-new merchandise.

Brainstorming Approach #8: Begin with the Topic Line

Set a timer for five minutes. Then, give you an inventory of topic line concepts that you’d completely open in the event that they hit your inbox.

Ask your self questions like:

• What’s the important thing level on this e mail {that a} subscriber can be desirous to know extra about?
• Did I write about one thing within the e mail that will shock the reader?
• What do readers must know proper now?

The topic strains you write might even spark some all-new content material concepts.

Associated: Your Information to Writing the World’s Finest E mail Topic Traces

Good E mail Concepts, Time After Time

Persistently sending emails is an excellent approach to maintain subscribers engaged, however attempt to not neglect that nobody desires to open an e mail that doesn’t even have any new or helpful info. Having a continuing provide of recent e mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.

Regularly, brainstorm new subjects by means of these completely different approaches and maintain a swipe file of your finest and brightest concepts. You’ll by no means hit a bottleneck in concepts for e mail campaigns once more.

Prepared to begin sending killer emails to your listing? Then join AWeber Free right now!